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Google’s search quality rater EEAT

Understanding the Impact of Google’s New Algorithm Changes: EEAT and Beyond


In the ever-evolving world of digital marketing, search engine algorithms play a crucial role in determining a website’s visibility and success. Recently, Google introduced a significant update to its algorithm, focusing on expertise, authoritativeness, and trustworthiness (EEAT).

This change marks a pivotal shift in how search results are ranked and impacts websites’ ability to reach their target audience. In this article, we will delve into the details of Google’s EEAT algorithm, its implications for website owners and marketers, and essential strategies to adapt and thrive in this new landscape.

Read Google’s take on the old new EEAT compared to the old E-A-T

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Understanding EEAT Algorithm

The EEAT algorithm places a heightened emphasis on three critical factors:

Google seeks to highlight content that demonstrates a high level of expertise in the subject matter. Websites delivering accurate and reliable information, backed by credible sources, are more likely to be rewarded with improved rankings.

The credibility of the content and the reputation of the author or website plays a crucial role in determining rankings. Google aims to promote content created by authoritative figures or reputable institutions, ensuring users are directed to trustworthy sources.

Websites that maintain transparency, display proper security protocols, and exhibit a positive user experience are prioritized. Trustworthy websites build trust with their audience, resulting in a more favorable perception from both users and search engines.

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Implications for Website Owners and Marketers

With the introduction of the EEAT algorithm, website owners and marketers who use SEO services need to adapt their strategies to align with Google’s evolving ranking criteria. The following implications should be considered:

High-Quality Content:
Prioritise creating content that showcases expertise, supported by accurate data and credible sources. Strive to become a go-to resource in your niche, and demonstrate authority in the subjects you cover.

Build Trust:
Invest in building a trustworthy online presence by enhancing website security, ensuring transparent business practices, and prominently displaying contact information and privacy policies.

Author Reputation:
Encourage your content creators to build their online presence and reputation through guest posting on authoritative platforms, participating in industry discussions, and earning endorsements from respected figures.

User Experience:
Focus on delivering an exceptional user experience on your website. Optimize site navigation, page load times, and mobile responsiveness to enhance user satisfaction.

E-A-T Audit:
Conduct an E-A-T (Expertise, Authoritativeness, Trustworthiness) audit on your website to identify areas that require improvement. Address any deficiencies and implement necessary changes to enhance your site’s credibility.

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Strategies to Thrive in the New Landscape

Adapting to Google’s EEAT algorithm requires a holistic approach to improve your website’s overall reputation and credibility:

Content Strategy:
Develop comprehensive and authoritative content that covers topics in-depth, addresses user queries, and cites authoritative sources.

Expert Contributors:
Collaborate with industry experts, influencers, and thought leaders to contribute content to your website and boost your credibility.

Reviews and Testimonials:
Encourage customers to leave positive reviews and testimonials, showcasing the trustworthiness of your products or services.

Backlink Profile:
Focus on earning backlinks from reputable and relevant websites, as they serve as a validation of your site’s authority.

Social Media Presence:
Establish an active and engaged presence on social media, sharing valuable content and interacting with your audience to build trust.

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